You can figure it out yourself. We did. But you don't have to.
We learned this business through markets, mistakes, permits, bad events, great events, inventory problems, weather, long nights and thousands of customer interactions.
Smash Academy packages those lessons into a repeatable operating system.
FREE FIRST: THE STARTER GUIDE, TEN LESSONS AND THE EVENT ECONOMICS CALCULATOR COST NOTHING.
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You can figure it out yourself. We did. But you don't have to.
We learned this business through markets, mistakes, permits, bad events, great events, inventory problems, weather, long nights and thousands of customer interactions.
Smash Academy packages those lessons into a repeatable operating system.
Permits & Compliance
Finding the permits, health requirements and certifications needed to operate.
Equipment
What equipment you actually need — and what you don't.
Product
The Smash preparation and drink-making system.
Events
Finding and evaluating markets, festivals and events.
Inventory
Planning ingredients around realistic sales targets.
Operations
Setup, service flow, breakdown and efficiency.
Marketing
Turning customers and events into content.
Economics
Understanding pricing, costs and event profitability.
Mentorship
Real guidance from people actively operating the business.
Build Your First Profitable Beverage Pop-Up.
The complete Smash system: the real-world systems Smash Lemonade uses to find events, plan inventory, price products, operate efficiently and turn a simple pop-up into a real business.
- Complete Pop-Up Training
- Equipment & Setup System
- Event Selection Training
- Inventory & Prep System
- Recipe/Production Training
- Customer Service System
- 30-Day Launch Roadmap
- Event Profit Calculator
- Downloadable Checklists
- Founding Member Updates
Founding price. Academy pricing may increase as curriculum, resources, community and support expand.
What this business actually looks like
- —This is not passive income.
- —This is not a get-rich-quick program.
- —Events can get canceled.
- —Weather affects sales.
- —Some markets perform better than others.
- —You will lift equipment.
- —You will prep.
- —You will clean.
- —You will talk to customers.
- —You will market yourself.
- —You will hear “no.”
- —You will need to keep showing up.
But for the right person, a simple beverage business can become a vehicle for entrepreneurship.
We don't sell easy. We teach execution.
Or build with the Smash brand.
The Academy teaches you to build your own. Operating under Smash Lemonade is a different path — an application and qualification process, never a checkout.
Choose how you want to start.
Tent Operator
Designed for someone who wants to start lean.
- Branded Smash Lemonade tent
- Commercial lemon slicer
- Smash equipment
- Startup equipment package
- Smash operating system
- Product training
- Event training
- Brand standards
- Launch assistance
- Smash Academy access
Trailer Operator
Designed for someone who wants a larger mobile operation.
- Branded beverage trailer
- Commercial equipment
- Smash equipment
- Operating systems
- Product training
- Event training
- Launch assistance
- Smash Academy
- Ongoing support
Operator opportunities are under development. Program structure, availability, qualifications, territory rights, fees, and legal terms are subject to change. Nothing here is an offer to sell a franchise, and we make no earnings or income claims.
Your first year operating under the Smash Lemonade name
Tent or trailer, every approved operator gets a one-year brand license at no extra cost — the right to trade as Smash Lemonade, plus the materials, marketing and direct access to Alvin that make it work.
Brand license for one year
Operate your stand under the Smash Lemonade name, logo and look for a full year, included with your path.
Free branding materials
Signage, menus, cups and the graphics package — the same kit we use at our own events, no extra charge.
Social media management & promotion
We run content for your location and push it through the main Smash channels so your events get found.
Coaching straight from the owner
Weekly Zoom calls with Alvin plus text and voice access between them. Real questions, real answers, same week.
The license is renewed annually for a renewal fee. We'll go over the renewal terms with you in writing well before your first year is up.
This is a summary of what we offer, not an offer to sell a license or franchise. Nothing is sold and no money is accepted until you receive every disclosure document required by federal and state law and the waiting period required by law has passed. We make no representation about the income, sales or profit any operator will earn.