We wanted to build a no-face brand — and found out nobody buys from a brand they can't see.
Mua Wellness, a wellness brand that started with electrolytes.
We asked Devin the question we ask everybody: what made you build something of your own?
The biggest challenge was putting himself out there. "We initially wanted to do a no-face brand, but nowadays people buy from someone they know."
They wanted to be an inspiration. "Especially for the Polynesian community. We're all athletes — we know that — but we wanted to say we could do other things. So we branched out into the wellness world, and here we are."
His advice to the next generation: "It's community. Use your resources, use your family, use your friends. We're all out there to help. Just know you're never alone — so don't be afraid to ask questions."
THE LEMON: A kid wanted to sell lemonade, and we had every reason to say not right now.
WHAT THEY BUILT: A beverage brand that works farmers markets, festivals and city events — and now trains other operators.
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